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March 20, 2008

Your Success First Leads to Ours

Once in a while I will see a question from a user or a comment on a blog post wondering how we will make money or will we charge for the use of CrossLoop down the road.

I had addressed it here (the product, as is, will always be free and we plan to add premium services) before but let me do it again for the benefit of the hundreds of thousands of new users since then and with more insight into the team, its philosophy and culture which is all around a term I call "collateral success".

Generally all corporations are built around the core objective of maximizing shareholder wealth/value. I argue that it does not focus on users first. Our philosophy of collateral success focuses on our users first - make you successful first and we are confident, we will be successful. Think personal professions - would you choose to follow your passion and incidentally make money or would you prefer to do something and devote a significant amount of your life focused on your paycheck first?

There are business models that can measure and monetize this but more as we move along our product roadmap and make some exciting new releases soon.

Based on that philosophy, our last  big release was all around providing experts and professionals in anything computers - technical support, training, etc. - tools to be able to quantify and personalize, market and monetize their reputation. Here are some good examples of some of our CrossLoop professionals who are leveraging it:

OnClick Tech Support:
1) They provide remote support with CrossLoop and here is their CrossLoop badge: http://www.onclicktechsupport.com/remotedownload.htm
2) They are using Craigslist to advertise their service with their custom URL (click on the CrossLoop logo): http://duluth.craigslist.org/cps/604835940.html

When you click on his profile here (or through his Badges on the above links), you will notice the number of sessions he has logged now with different individual clients - he is building up a very impressive reputation with some good customer testimonials that aid in getting them more business.

Robert Plumer
1) CrossLoop Badge on his blog here
2) His profile and custom URL on CrossLoop: http://www.crossloop.com/RobertPlumer   

I intend to feature creative technical support and training CrossLoop professionals here on our blog. If you have an active profile with our Badge on social networking sites, classifieds, your blog etc. - email me at least two links, like above, at mrinal [at] crossloop.com. I will work on getting them up here and again - hope to get you some more promotion.

Think of me as your marketer and if you really like what I do - I welcome tips through the small widget on the left sidebar below :)

Good Afternoon and Good Luck!

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